Current and critical thinking for startups or fix ups.

McCall & Wilson is a boutique advisory firm specializing in delivering creative, strategic and trusted advice.   We specialize in working with live well businesses – those that enrich the experience of life – spas * travel * fitness * leisure *art * music * retail.

“Thought Currents” is our rallying cry for each assignment.

• Finding the current pulse of your customers and competitors

• Creating innovative ideas adding spark to businesses and brands

• Developing a strategic flow– a strong direction fluid enough to navigate obstacles

“We develop smart strategies and bring innovative ideas to spark – sometimes jolt- businesses and brands. We love to work with companies inspiring us to live well – to look and feel our best, to play more, to experience the world and life with gusto.”   

Anne McCall Wilson

Anne McCall Wilson

Anne McCall Wilson started the boutique advisory firm after 12 years of heading up global spa operations at Fairmont Raffles Hotels International (FRHI). She has created three luxury spa brands, including the award winning Willow Stream Spa brand for Fairmont Hotels.   Her executive responsibilities included oversight of 37 operating spas, the launch of 20 new spas and the concepts for more than 50 projects in development.   She has experience working in over 20 countries.

With a strong track record in hospitality marketing, Ms. McCall Wilson was Co-Chair of the FRHI Internet Task Force and General Manager, Special Projects evaluating new business opportunities for the corporation. She was also General Manager of the former Fairmont SkyDome Hotel in Toronto, where she developed a repositioning strategy and marketing program and increased revenue by 20% in 18 months.

Previous to joining Fairmont, Ms. McCall Wilson headed up destination marketing for Canada in the European market and for the Province of Ontario globally.   At Fairmont, she also led the marketing for Willow Stream Spas and developed the recently launched Revenue Management Training Program for Spas for FRHI.

Anne has been a founding Board Member for the Global Spa and Wellness Summit and was the Summit’s Chair in Bali in 2011.   A seasoned presenter and moderator, she most recently led the Global Hotel Spa Forum at the Summit in India in 2013 and authored the resulting white paper “Have luxury hotel spas lost their luster?”

Anne lives in South Carolina with her husband and partner Steve Wilson and occasionally takes time out to play some golf.

Steve Wilson

Steve Wilson has vast experience in hospitality and leisure including General Manager of multiple hotels throughout the Southeast US.   He has been involved in hotel development, openings, business turnarounds, and franchising.

Steve served as Deputy Director of a multi-million dollar organization including management of lodging, multiple food and beverage outlets, signature golf course operation, fitness and wellness facilities, and retail services over million annually. This organization was in support of US military members and their familieswith over 1000 employees

Steve has been an officer or board member of several civic and service organizations including Rotary, Kiwanis, and Chambers of Commerce. He has degrees in Business Science and Public Safety and is a graduate of the U.S. Army Community and Family Support Senior Leader’s Course and Leadership Beaufort in South Carolina.

Steve is an avid golfer and enjoys living in a golfer’s paradise.


Hatchbox Affiliation

McCall & Wilson is a founding member of Hatchbox - an affiliation of the leading spa and wellness consulting companies.  
We are a brain trust - entertaining wellness, leisure, health, spa and fitness ventures and projects.  We thrive as collaborators, partners, connectors and fixers.  We share common ethics: to unleash and unravel, to stand out and to get it done.

Our collaboration brings diverse perspective and seasoned decision making. Our global network and collective expertise is far richer than any single source. Our clients are developers, corporate boards, company leaders, entrepreneurs, and organizations.

Each member company of HATCHBOX averages 25 years’ experience and collectively we have worked on over 500 hospitality, corporate and destination wellness, spa and fitness or branding projects around the world.
We can plan, advise, problem solve or even partner on new business ideas and projects, venture launches, design, programming, product or concept creation, innovation quests or even troubled assets.

We work in sustainable development, hospitality, multi-use developments, real estate, entertainment, wineries, food & beverage, retail, hospitals, active living, technology, architecture and design, media, lifestyle, living well ventures and other fun creations.  We love to work with destinations, chains, franchises, owners and investors.

HATCHBOX member companies are
Anne McCall Wilson - Principle, McCall & Wilson
Elaine Fenard – Partner,  Spa Strategy Inc.
Cary Collier – Principal,  Blu Spas
Doug Chambers – Principal, Blu Spas
Amy McDonald – Principle,  Under A Tree and Integrative Health and Medical Specialist

The Follow Us on Twitter @aMcCallWilson